Social Media: Twitter or Facebook?
There are many social media platforms out there that you can use for marketing options when you have a small business that needs new clients. Social media sites have very effective ways of getting your name and brand known, but with so many options out there, how do you know which site is best for you? The most popular options these days tend to be Twitter and Facebook, and we will take a look at which one you should consider when getting started on social media marketing.
- Consider Size: Facebook has more users than Twitter. It has about double the members, but this does not mean that all of those people will get to see the content your post. This is something that you need to be aware of. Size is not everything if the site limits the amount of people who are aware of your web presence. Twitter is made up of one long continuous feed of posts, so this means that anyone can see your posts, whether they follow you or not. It gives you more visibility.
- Business and Personal Accounts: This is a big difference in how these accounts are run in Twitter and Facebook. Twitter allows business and personal accounts to interact with other users normally. It makes no distinctions at all. With Facebook, these accounts are very different. For one thing, business accounts cannot always follow or be followed by regular, personal accounts, limiting the interactions you can have with potential clients.
- Visibility: Facebook allows posts to linger longer than Twitter ones. Because Twitter feeds are constantly being updated, it can be difficult to keep posts visible for long periods of time. Facebook is a bit different. It lets your posts remain in the public eye for longer, which will bring potential customers to your website or to your online shop. When it comes to social media strategies that offer high visibility, you may want to stick to Facebook for now.
- Basic Function: Twitter is designed to help you meet new people and see fresh feed news. Facebook is geared more towards keeping in touch with people you already know. If you want your business to be discovered by brand new people, Facebook might not be the best option in the long run. Even business accounts are more complex to run in Facebook, so Twitter could be your best bet if you want to have an easy time with marketing.
Social media can be a great advantage to your business, whether large or small. As long as you consider that Facebook works with algorithms to help you find accounts and news, while Twitter is one long continuous stream working with keywords, you will be able to find the option that works best for you. An online marketing company can help you make the right choice, as well, and can even run the accounts for you if you are too busy to do it yourself. Facebook and Twitter are both great options for online marketing and you should take advantage of that.